Internet Marketing







What is Internet Marketing?


Web Marketing is application of Internet and related innovations to attain the organization's marketing goals.


Internet Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, provide info to potential customers and to reach various geographical areas and niche markets.


CONSUMER centered marketing is the secret for success of any company. Concentrating on client wants and needs will help a service to please in fact to delight its clients better and efficiently. Building close relationships and maintaining existing customers is extremely essential due to the fact that acquiring a brand-new consumer is costly than keeping the existing client.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.


Online Marketing Tools


Online Search Engine Marketing


Since 85% of Internet web surfers utilize search engines to find brand-new websites, search Engine marketing is essential. Research study reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.



Email Marketing


Email marketing can be utilized to drive sales, supply customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the outcomes can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.


Affiliate Marketing


This is called the revenue sharing company model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Because you pay only for efficiency, affiliate marketing is run the risk of complimentary and expense effective advertising. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.


Banner Advertising


When its introduce for the first time in 1994, banner marketing was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfying banner marketing still considers as an effective branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium could be utilized to get the word out about your company among the target audience. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the very first examples of Viral Marketing.


Promotion


Promotion is about creating awareness, building trust and trustworthiness. Online news release circulation plays the main role in this.


Browse Engine marketing is crucial since 85% of Internet internet users use search engines to discover brand-new websites. E-mail marketing can be used to drive sales, supply client service and to build close relationships with the customers. Email marketing is an expense reliable Internet Marketing tool and the results can be quickly determined. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new websites.






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